Nova Systems
The smarts behind the solution

Rebrand / Printed Collateral / Exhibition Signage

Nova Systems delivers specialist systems engineering advisory and management alongside advanced digital technology, software, services and systems integration solutions. A global organisation with offices in Australia, New Zealand, the United Kingdom, Singapore and Norwary, Nova Systems was undergoing a merger of their four subsidiary companies – Nova Systems, Geoplex, GVH Aerospace and two10degrees – into a single brand. This meant uniting internal teams and increasing the opportunity to cross-sell with existing and new clients. 

Using the crosshair as inspiration, this concept brings together the portfolio of existing services into one consolidated brand. Where the services are represented by the four solid pieces making up the internal crosshair. As a result, Nova Systems are able to provide focused, unique, innovative and holistic solutions for their clients. 

The strong, dynamic graphic element and modern colour palette communicates creativity, innovation, passion, success and collaboration. Where the circular form of the graphic reinforces the 360 solutions Nova Systems can achieve. 

The resulting brand palette is modern and smart and positions Nova Systems as a strong leader in the market.