Crown Furniture
Inspiring living

Rebrand / Printed Collateral / Website / Photography

Crown Furniture is the Australian leader in premium, fit-for-purpose aged care and health care furniture. They required a rebrand that reflected the incredible quality and aesthetic of their products.

People are at the core of Crown Furniture, so it was important to create a human-centric, welcoming brand. The rebrand appeals not only to directors of facilities, but designers and architects alike – Crown Furniture’s two main audiences. A monogram was designed as a play on the traditional makers mark. This, paired with a modern and sophisticated layout and new brand imagery communicates their commitment to excellence.