Natralus
Nature for purpose

Rebrand / Packaging / Printed Collateral

Natralus is an Australian indie beauty brand stocked at local chemists and supermarkets. They make purposeful skincare using nature’s superfoods, effectively merging science with nature. Natralus required a rebrand and complete packaging overview to ensure their range of products are distinct, recognisable and appealed to their audience of young females. 

The rebrand focuses on the superfood ingredients which differentiate Natralus from their competitors. It introduces illustrated molecules used as a graphic device, visually connecting science with nature. The packaging becomes an extension of this, using a solid circle, coloured in that product's superfood ingredient, to really make it pop off the shelf.