DanceBop!
Learn, sing and dance

Brand / Printed Collateral / Website

DanceBop! is the world’s first free inclusive kids YouTube channel. A fun, dynamic and playful brand was required that engages children of varying ages and abilities. The brand needed to feel energised while safe and approachable. With a deep passion for, and expertise in, helping children with disabilities to learn life skills in areas such as social awareness and personal hygiene, it was essential the values of the brand shone through in the visualisation, whilst maintaining their vibrant personality.

A strong brand mark and a suite of colourful characters was created; bringing variety and fun to the already dynamic, multi-sensory learning experience.