Underground Coffee Roasters
Join the resistance

Rebrand / Packaging / Printed Collateral

Underground Coffee Roasters provide ground coffee and teas at both wholesale and individual quantities. They came with a mission to revolutionise the way people drink and appreciate coffee. Their unique selling point is that their coffee beans are roasted to order. Underground required a rebrand as their original packaging and logo design was not unique enough and did not convey the ‘underground’ concept. The design needed to be distinctive and memorable.

The rebrand brings the Underground concept to life with the logo resembling a man-hole and the packaging referencing people in underground organisations. Each blend is named after a famous spy.