Kew Coffee Chemist
Everyday coffee blends

Rebrand / Printed Collateral / Packaging

Two overlapping shapes, one representing the coffee cup and one representing testing dishes, cometogether to form a strong icon within the brandmark.

Coffee beans are roasted and processed in different ways to bring out the best flavour profile.

As an extension of the brandmark, the dynamic graphic device communicates the different combinations that go into creating great coffee in an abstract way.

A secondary palette has been introduced to communicate the four different aromas – floral, fruit, nut and wine. These colours compliment the primary colour palette and are used sparingly within the brand.

Photography showing different stages of the coffee making process educates the viewer and shows a transparency to Kew Coffee Chemist’s product, making them more approachable.

The resulting brand palette is clean,simple, professional and modern.