CherryHill Orchards
Cherry, cherry delicious
Rebrand / Packaging / Printed Collateral / Website
CherryHill Orchards has been growing Australia’s finest cherries for over 75 years. As well as fresh cherries, the brand also offers cherry drinks and cherry picking experiences. They required a rebrand that was flexible enough to work across all areas of the company as well as take into account expansion plans in both the domestic and export markets.
The rebrand takes the very essence of cherries – joy – and brings it to life. Using a bright, juicy red as the hero colour, and a cheeky yet modern smile graphic, the new brand is all about the taste and emotions associated with cherries.
Credits
Studio: Tiny Hunter
Creative Director: Emma Scott
Designer: Ara Isidro
Copywriter: Brooke Nolan